FIVE MINUTE ORAL PRESENTATION- The Week Magazine- " All you need to know about everything that's important."

Imagine from Foodmuseum.com



THESIS: The Week Magazine assembles and delivers the important weekly issues. These incisive viewpoints will fascinate and entertain you, while helping you develop a sophisticated perspective that your peers will seek out and respect.

FIVE FACTS: The Week backs up their thesis of delivering the most important weekly issues and tells their readers how they accomplish this on their website:

1)World- at- a-Glace- report summarizes the most important events, opinions, and ideas from around the globe.

2)The controversy of the week and the different perspectives and opinions of those who covered it.

3)A look at what's happened this week to important people, plus summaries of the significant events in Health, Science, Leisure and Business.

4)Full access to convenient daily news and information on their website

5)The best of the U.S. and International media distilled into 44 easy-to-read pages





TRIUNE BRAIN: Like all magazines, The Week is very wordy, which engages the NEOCORTEX by reading the words and processing them. The cover of the magazine always contains a large, color, IMAGE that draws the LIMBIC brain right to the beginning of the magazine because our limbic brain likes photos and is drawn to them. The cover usually contains RACY or thought PROVOKING images in the form of a cartoon on the cover to drawn the audience’s attention in.

EIGHT TRENDS: The Week works to move its magazine from the discrete media world to the world of CONVERGENCE by allowing people to view the magazine on the web, subscribe online, and follow them on Facebook. The Week is both a personal and participatory magazine. PERSONAL, in the sense that the articles published are versatile and relatable to readers throughout the globe. PARTICAPATORY, because they welcome feedback from readers, and readers can post questions and comments on their Facebook page.

SEVEN PRINCIPLES: The Week uses strong value messages to engage readers. They come right out and state that their magazine is created through value message with their slogan “ALL YOU NEED TO KNOW ABOUT EVERYTHING THAT MATTERS” – which is stated on the cover of each magazine. Thought provoking slogans are often used in the magazine to create an EMOTIONAL transfer from the audience. Slogans like” Do too many Americans take antidepressants?” are used to make the audience feel nervous, intrigued, or angered. The PACE of the magazine is defined well by the clear separation of each article and column with boxes and different colors. Makes the heavy volume of words on each page seem less over-whelming to the reader.

29 PERSUASIVE TEQUNIQUES: Many persuasive techniques are shown throughout The Week. TESTIMONIAL is presented often in The Week. The caption at the top of the website where you can subscribe to The Week says “THE WEEK is the MUST READ for politicians, world leaders, celebrities, CEO’s… and now YOU.” DIVERSION is also used throughout articles found in The Week because a controversial article will be written about a topic in terms of the opinions and ethics of the magazine, and will not show the opposite point of view on that article topic.